PROJ-SUN_1170x120_6-24-20

Sleek Makeup

Influencers: The New Beauty Tastemakers

Influencers: The New Beauty Tastemakers

NEW YORK — Not that long ago, beauty marketers pumped mega-dollars into a beauty brand or hired a celebrity to hawk it. Big brands prospered, while niche lines often got lost in the shuffle. Today, one post by Kylie Jenner about a beauty item, especially her own, can break the internet with activity. Few people