NEWARK, N.J. — Mars Wrigley announced Snickers latest, mouth-watering innovation – Snickers Cinnamon Bun will be hitting Walmart shelves in October, taking the classic seasonal flavor to the next level. Giving a delicious nod to the fall (and football!) season, Snickers Cinnamon Bun brings the flavor of warm-from-the-oven cinnamon rolls into your favorite Snickers chocolate
NEWARK, N.J. — SNICKERS ‘The Official Chocolate Bar Sponsor of the NFL,’ announced a new program to get fans even more excited for football season, playfully dubbed “SNICKERS Rookie Mistake of the Year”. The program will celebrate the rookie mistakes that fans share during the NFL season, because maybe they just needed a SNICKERS. A
NEW YORK — Mars Wrigley’s Snickers Brand was once again crowned the king of Halloween candy, having bested 15 other candy brands in a network morning show’s annual candy showdown. More than 20,000 people voted in the final face-off with one last competitor, where Snickers received 52 percent of the vote. “Snickers always satisfies our
NEWARK, N.J. — Mars Wrigley announced on Wednesday a new digital experience, community partnership and seasonal portfolio mix to help Americans honor the holiday traditions they love most. Like all major cultural events in 2020, Halloween will look a little different this year, but 80% of Americans say their favorite traditions are irreplaceable. Trick-or-treating is the
NEWARK, N.J. — Snickers has unveiled the brand’s biggest innovation to date, combining two beloved treats – Snickers bars and brownies – to create Snickers Peanut Brownie. The new Snickers Peanut Brownie features two individual squares, coated in the classic Snickers chocolate, with a luscious layer of caramel and a chewy peanut-brownie filling. Snickers Peanut
HACKETTSTOWN, N.J. — Mars Wrigley unveiled Thursday the largest Snickers bar ever created during a Guinness World Records title attempt at the company’s Waco, Texas, plant. The Snickers bar, weighing more than two metric tons, is a small version of something even bigger the brand has planned for Super Bowl LIV. The record-setting bar features the
HACKETTSTOWN, N.J. — The Snickers Brand reintroduced on Monday a favorite twist on their iconic chocolate bar with Snickers White. Snickers White features the same delicious ingredients of the beloved bar—including the same peanuts, nougat and caramel—but fully covered in rich, white chocolate. The variety, previously only sold for a limited time, will return to
HACKETTSTOWN, N.J. — As households around the nation prepare to be the best house on the block this Halloween, Snickers announced Thursday that it is spreading the ultimate satisfaction by making good on its pledge to deliver one million free Snickers fun size bars to trick-or-treaters. Beginning today, fans can visit OneMillionSnickers.com to redeem a
HACKETTSTOWN, N.J. — Earlier this month, Snickers embarked on ‘The Great American Nut Search’ and made virtual stops in various states across the U.S. The brand asked fans to rally behind the nut they would like to see most in the next Snickers Bar. Cashews from Florida, pistachios from California and macadamia nuts from Hawaii
HACKETTSTOWN, N.J. — For the second year in a row, Mars Inc.’s Snickers is bringing back “Hungerithm,” a tool that monitors the mood of the internet. When consumers drop hints of hunger online, the coupon discount of Snickers increases at participating 7-Eleven stores in real time. “The holidays can be a stressful time for everyone,
HACKETTSTOWN, N.J. — For the second year in a row and just in time for the holidays, Snickers is bringing back ‘Hungerithm,’ a tool that monitors the mood of the internet. When consumers drop hints of hunger online, the coupon discount of Snickers increases at participating U.S. 7-Eleven stores in real time. “The holidays can be a stressful
HACKETTSTOWN, N.J. — As one of football’s leading sack specialists, Dallas Cowboys start defensive end, DeMarcus “Tank” Lawrence, has a knack for getting to opposing quarterbacks. Snickers and Operation Gratitude are planning to tap into his unique talent, as well as his love of chocolate bars packed with peanuts, caramel and nougat, to help score a
CHICAGO — Rock star Elton John, best known for captivating audiences with bittersweet ballads and world-conquering anthems, is back with a bang in a new Snickers ad – but not as you’ve seen him before. The clever new ad, out September 1, 2018, sees Elton venture into the hip hop genre as the personification of American
HACKETTSTOWN, N.J. — Mars Wrigley Confectionery announced that three new limited edition Snickers Intense Flavors – Espresso, Fiery and Salty & Sweet – are now available in retail locations nationwide. Each bar features peanuts and caramel covered in milk chocolate, with a bold new flavor twist – espresso, chili pepper or salt-infused. The new flavors will
