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Snickers

Mars Wrigley announces digital platform to help Americans celebrate Halloween

Mars Wrigley announces digital platform to help Americans celebrate Halloween

NEWARK, N.J. —  Mars Wrigley announced on Wednesday a new digital experience, community partnership and seasonal portfolio mix to help Americans honor the holiday traditions they love most. Like all major cultural events in 2020, Halloween will look a little different this year, but 80% of Americans say their favorite traditions are irreplaceable. Trick-or-treating is the

Snickers unveils a mashup of two classic treats

Snickers unveils a mashup of two classic treats

NEWARK, N.J. — Snickers has unveiled the brand’s biggest innovation to date, combining two beloved treats – Snickers bars and brownies – to create Snickers Peanut Brownie. The new Snickers Peanut Brownie features two individual squares, coated in the classic Snickers chocolate, with a luscious layer of caramel and a chewy peanut-brownie filling. Snickers Peanut

Mars unveils the largest Snickers bar weeks before Super Bowl LIV

Mars unveils the largest Snickers bar weeks before Super Bowl LIV

HACKETTSTOWN, N.J. — Mars Wrigley unveiled Thursday the largest Snickers bar ever created during a Guinness World Records title attempt at the company’s Waco, Texas, plant. The Snickers bar, weighing more than two metric tons, is a small version of something even bigger the brand has planned for Super Bowl LIV. The record-setting bar features the

Snickers permanently rolls out white chocolate variety

Snickers permanently rolls out white chocolate variety

HACKETTSTOWN, N.J. — The Snickers Brand reintroduced on Monday a favorite twist on their iconic chocolate bar with Snickers White. Snickers White features the same delicious ingredients of the beloved bar—including the same peanuts, nougat and caramel—but fully covered in rich, white chocolate. The variety, previously only sold for a limited time, will return to

Snickers spreading satisfaction this Halloween

Snickers spreading satisfaction this Halloween

HACKETTSTOWN, N.J. — As households around the nation prepare to be the best house on the block this Halloween, Snickers announced Thursday that it is spreading the ultimate satisfaction by making good on its pledge to deliver one million free Snickers fun size bars to trick-or-treaters. Beginning today, fans can visit OneMillionSnickers.com to redeem a

Mars brings back Snickers ‘Hungerithm’ promotion

Mars brings back Snickers ‘Hungerithm’ promotion

HACKETTSTOWN, N.J. — For the second year in a row, Mars Inc.’s Snickers is bringing back “Hungerithm,” a tool that monitors the mood of the internet. When consumers drop hints of hunger online, the coupon discount of Snickers increases at participating  7-Eleven stores in real time. “The holidays can be a stressful time for everyone,

Snickers brings back ‘Hungerithm’ promo at 7-Eleven stores

Snickers brings back ‘Hungerithm’ promo at 7-Eleven stores

HACKETTSTOWN, N.J. — For the second year in a row and just in time for the holidays, Snickers is bringing back ‘Hungerithm,’ a tool that monitors the mood of the internet. When consumers drop hints of hunger online, the coupon discount of Snickers increases at participating U.S. 7-Eleven stores in real time. “The holidays can be a stressful

Dallas Cowboys star “Tank” Lawrence teams with Snickers to support the troops

Dallas Cowboys star “Tank” Lawrence teams with Snickers to support the troops

HACKETTSTOWN, N.J. — As one of football’s leading sack specialists, Dallas Cowboys start defensive end, DeMarcus “Tank” Lawrence, has a knack for getting to opposing quarterbacks. Snickers and Operation Gratitude are planning to tap into his unique talent, as well as his love of chocolate bars packed with peanuts, caramel and nougat, to help score a

Mars rolls out new Intense Flavors Snickers Bars

Mars rolls out new Intense Flavors Snickers Bars

HACKETTSTOWN, N.J. —  Mars Wrigley Confectionery announced that three new limited edition Snickers Intense Flavors – Espresso, Fiery and Salty & Sweet – are now available in retail locations nationwide. Each bar features peanuts and caramel covered in milk chocolate, with a bold new flavor twist – espresso, chili pepper or salt-infused. The new flavors will