POY_1170x120_8-12-19

social media

Pepsi inaugurates new Twitter ad offering

Pepsi inaugurates new Twitter ad offering

PURCHASE, N.Y. —  PepsiCo is helping social media giant Twitter introduce a new advertising product, dubbed Promoted #Stickers. Pepsi said Monday that it will be the exclusive global launch partner for Twitter’s Promoted #Stickers, which marks the largest partnership between the two brands to date and stems from months of collaboration. Promoted #Stickers builds on

Social media has impact on consumer health care

Social media has impact on consumer health care

There are many social media channels, and personal experiences with them vary based on age, interests, technology savvy and more. Depending on one’s interests or information being sought, there are likely a variety of ways to participate or find others online that can relate. Online communities can be a great source for support, education, connection

Bringing ‘likes’ to store shelves

Bringing ‘likes’ to store shelves

A simple yet innovative media device being tested by Insignia Systems Inc. puts the power of social media on the store shelf and provides a new way to foster consumer engagement. Called The Like Machine, the device features a large button that shoppers can press to indicate that they “like” a product, and the unit’s

Social media influential in shaping customer experience

Consumer-centricity in retailing is often cloaked in words about putting the consumer at the center of our business, but what will happen when consumers are the focal point of their own business? The use of social media changes the dynamic and puts consumers at the core of their own brand. Bad customer experiences, often the