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Sour Patch Kids

Post Consumer Brands, Mondelez Int. launch Sour Patch Kids flavored cereal

Post Consumer Brands, Mondelez Int. launch Sour Patch Kids flavored cereal

LAKEVILLE, Minn. — Post Consumer Brands and Mondelez International are making this winter a little less sour, with the new sweet Post Sour Patch Kids flavored Cereal. Inspired by the fan-favorite Sour Patch Kids soft & chewy candy, the latest collaboration from Post and Mondelēz International is so delicious, candy and cereal fans alike may think they’re dreaming.

Mondelez embraces ‘fearless’ media strategy

Mondelez embraces ‘fearless’ media strategy

DEERFIELD, Ill. — Global snack maker Mondelēz International is looking to get more out of its media efforts. Mondelēz this week unveiled what it calls a “fearless marketing” model designed to boost the company’s return on investment for its worldwide media spending. To that end, it aims to form new media partnerships to acquire, develop