CANOPY_1170x120_9-21-20

SPINS

IRI: Natural product sales are up

IRI: Natural product sales are up

CHICAGO — New research from IRI and SPINS, a leading provider of wellness-focused data technology and market analytics reveals that consumers are purchasing more natural products in 2020, both pre-COVID-19 and during the current pandemic. The new report, COVID-19 and Navigating the Path Ahead: Supporting the Natural Products Consumer,highlights natural shoppers’ product and shopping preferences, recommended strategies for manufacturers