PP_1170x120_10-25-21

Steven Robins is managing partner/principal at the New England Consulting Group.

Time is right to refresh customer retention strategy

Time is right to refresh customer retention strategy

While we don’t celebrate it, there is no question that the drug channel front of store has benefitted mightily from the pandemic. Increased traffic, new shoppers, pantry loading, digital downloads and ultimately millions of vaccinations have driven revenue and placed this channel squarely in the spotlight. The pandemic bent the trend curve, increasing store traffic

Here’s how to retain consumers gained during COVID

Here’s how to retain consumers gained during COVID

One of the most positive stories to come out of the pandemic is the pivotal role that retail pharmacies played in the vaccination effort and how it helped the country gain control over the spread of COVID 19. While chain drug had already contributed to the response effort before the vaccinations with COVID-19 testing, drug