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Mondelez embraces ‘fearless’ media strategy

Mondelez embraces ‘fearless’ media strategy

DEERFIELD, Ill. — Global snack maker Mondelēz International is looking to get more out of its media efforts. Mondelēz this week unveiled what it calls a “fearless marketing” model designed to boost the company’s return on investment for its worldwide media spending. To that end, it aims to form new media partnerships to acquire, develop

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