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Stuart Kronauge

Sprite serves up limited-edition LeBron James can

Sprite serves up limited-edition LeBron James can

ATLANTA — Sprite is marking Cleveland’s first pro sports championship in 52 years with a limited-edition can spotlighting — who else — LeBron James, the Most Valuable Player in the finals for the 2016 NBA Champion Cleveland Cavaliers. The Coca-Cola Co. beverage brand said the limited-edition 16-oz. can will be available at participating retailers in

Coca-Cola signs golfer Jordan Spieth as ambassador

Coca-Cola signs golfer Jordan Spieth as ambassador

ATLANTA — Coca-Cola Co. has named pro golf champion Jordan Spieth as a brand ambassador for sports marketing campaigns and other initiatives. The beverage giant said Wednesday that the multiyear partnership will feature Spieth in television advertising; digital and social media; point-of-sale, out-of-home and experiential marketing; and on packaging, among other vehicles. Spieth also is