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Super Bowl LIII

Doritos debuts Super Bowl collaboration between Chance the Rapper and the Backstreet Boys

Doritos debuts Super Bowl collaboration between Chance the Rapper and the Backstreet Boys

PLANO, Texas — Doritos, one of the flagship brands from PepsiCo’s Frito-Lay division, today unveiled its campaign and advertisement for Super Bowl LIII on February 3. Titled “Now It’s Hot,” the creative (watch here) showcases a never-before-heard remix by Chance the Rapper of the Backstreet Boys’ massive hit “I Want It That Way,” the first time the

Frito-Lay U.S. Snack Index Reveals Super Bowl snacking picks

Frito-Lay U.S. Snack Index Reveals Super Bowl snacking picks

PLANO, Texas — Just as Americans are finalizing game day plans for Super Bowl Sunday, Frito-Lay North America today announced its inaugural U.S. Snack Index – a poll asking consumers what they plan to snack on during this year’s big game. According to retail sales data, Super Bowl Sunday is one of the single-largest retail sales