PP_1170x120_10-25-21

Super Bowl LIV

Bryan Cranston and Tracee Ellis Ross star epic Super Bowl spot for MTN DEW Zero Sugar

Bryan Cranston and Tracee Ellis Ross star epic Super Bowl spot for MTN DEW Zero Sugar

PURCHASE, N.Y. — MTN DEW will showcase MTN DEW Zero Sugar, the newest offering from the beverage brand, in a thirty second in-game advertisement during Super Bowl LIV on February 2. The television commercial kicks off an omni-channel marketing campaign that touts the tagline “As Good As the Original, Maybe Even Better,” and puts a

Frito-Lay U.S. Snack Index reveals nearly all Super Bowl LIV viewers expect snacks for the big game

Frito-Lay U.S. Snack Index reveals nearly all Super Bowl LIV viewers expect snacks for the big game

PLANO, Texas — As fans prep their platters for the Super Bowl, Frito-Lay announced on Wednesday findings from its latest U.S. Snack Index, a poll focused on Super Bowl snacking habits, and the results are clear – snacking is an essential part of the game day experience as nearly eight in 10 Americans expect snacks,