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Susan Viamari

IRI purchasing study shows Hispanic market on the rise

IRI purchasing study shows Hispanic market on the rise

CHICAGO — The Hispanic community continues to be the fastest-growing ethnic group in the nation and spends more than $94.7 billion on consumer packaged goods products annually. Because Hispanics are one of the most sought-after ethnic groups in the retail grocery market, IRI is diving deeper into last year’s most successful CPG launches to better understand Hispanics

Surge in flu lifts sales of OTCs and related products

Surge in flu lifts sales of OTCs and related products

NEW YORK — The escalating number of flu cases nationwide has hoisted sales of over-the-counter medicines and other products that help treat and manage flu symptoms, according to market research firm IRI. In a new report titled “Flu Fury: IRI Pinpoints How Flu Is Impacting U.S. Markets,” IRI spotlights areas hit hard by the spread

Shoppers step up online CPG purchases

Shoppers step up online CPG purchases

CHICAGO — Seeking lower prices and added convenience, more U.S. shoppers are going online to buy consumer packaged goods (CPG), according to market researcher IRI. Results from the latest IRI Consumer Connect survey, released this week, reveal that 28% of consumers bought grocery items online in the fourth quarter of 2017, compared with 23% making

IRI spotlights top CPG launches in 2016

IRI spotlights top CPG launches in 2016

CHICAGO — IRI has announced the most successful consumer packaged goods launches in 2016. The IRI 2016 New Product Pacesetters report, released Monday, said thousands of new brands hit retail shelves last year, with 80% of the top-ranking brands from small and midsize manufacturers and accounting for 64% of dollar sales in the study. Overall,

Data-driven insights can fuel CPG sales gains

Data-driven insights can fuel CPG sales gains

CHICAGO — Challenging conditions notwithstanding, advanced data science provides cause for optimism this year for consumer packaged goods marketers. That is the message of IRI’s latest Times & Trends report, “Taking Stock of CPG Past and Future: Gear Up Now for a Year of Growth.” “Advancing technology has really given retailers and manufacturers a distinct