IRI named a leader in marketing measurement and optimization solutions by Forrester Research
CHICAGO — IRI announced that Forrester Research has named the company a “Leader” in its “The Forrester Wave: Marketing Measurement and Optimization Solutions, Q1 2022” report. IRI Fusion, the company’s unified marketing measurement and optimization solution, was the key product evaluated and received the highest scores possible in 13 criteria, including Proprietary Data, Marketing Dashboards
