PLMA partners with IRI to provide members with exclusive store brand market data
NEW YORK — The Private Label Manufacturers Association, the trade association representing the $200 billion U.S. store brand industry, announced Thursday that in collaboration with IRI, PLMA members now have access to near real-time customized market data. Utilizing IRI’s dynamic, user-friendly Unify data visualization platform, PLMA members and retailers can access store brand category, aisle