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The Roots Family

L’Oréal Paris announces new web series

L’Oréal Paris announces new web series

NEW YORK — In celebration of the launch of L’Oréal Paris’ Magic Root Precision Pen and award-winning line of root solutions, the brand introduces a new campaign that brings to life its values of beauty and diversity, and embodies the iconic phrase, “Because I’m Worth It.” Launching this week on the brand’s U.S. YouTube channel, the celebrity-studded webisode series spotlights