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The U.S. prescription drug market has reached half a trillion dollars

Drug chains can ward off new digital Rx players

Drug chains can ward off new digital Rx players

The U.S. prescription drug market has reached half a trillion dollars, much of it dominated by large pharmacy service providers. But with a pie this big, it’s little wonder that new players are looking to horn in on the action — in particular “digital native” start-ups that give customers the direct consumer-centric relationship and flexible