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Tim LeBel

Mars Wrigley intros insights, new products at 2019 NACS Show

Mars Wrigley intros insights, new products at 2019 NACS Show

HACKETTSTOWN, N.J. –  Mars Wrigley is announcing on Wednesday its evolved c-store Path to Purchase (P2P) insights, debuting a new lineup of products, and sharing advancements on the first-of-its-kind Innovative Merchandising Incubator test-and-learn with Kum & Go at the 2019 National Association of Convenience Stores (NACS) annual show in Atlanta. These new insights and products,

Mars Wrigley reveals insights, new products at Sweets & Snacks Expo

Mars Wrigley reveals insights, new products at Sweets & Snacks Expo

HACKETTSTOWN, N.J. — At the Sweets & Snacks Expo in Chicago this week, Mars Wrigley Confectionery will debut dozens of new product and packaging launches across its most popular brands. In addition to announcing new innovations, Mars Wrigley Confectionery will share industry-leading insights in category management research and best practices. “Consumers today are looking for a

Mars, Wrigley plan spate of launches into 2017

Mars, Wrigley plan spate of launches into 2017

ATLANTA — Headed for retail store shelves in the coming months will be a flurry of new candy and snack offerings from Mars Chocolate North America and Wrigley. Mars Inc. said a range of new Mars Chocolate products are slated to roll out in December, including three new flavors of gluten-free goodnessknows snack squares (blueberry/almond,

Wrigley, Mars Chocolate identify store ‘transaction zones’

Wrigley, Mars Chocolate identify store ‘transaction zones’

CHICAGO — Leading candy brands Wrigley and Mars Chocolate have provided some merchandising insights that give retailers guidance on in-store placement that better reflects the habits of today’s on-the-go shoppers. The Mars Inc. brands said Friday that they are taking a fresh look at all the places shoppers check out, whether it be the front