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Times & Trends

Data-driven insights can fuel CPG sales gains

Data-driven insights can fuel CPG sales gains

CHICAGO — Challenging conditions notwithstanding, advanced data science provides cause for optimism this year for consumer packaged goods marketers. That is the message of IRI’s latest Times & Trends report, “Taking Stock of CPG Past and Future: Gear Up Now for a Year of Growth.” “Advancing technology has really given retailers and manufacturers a distinct