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Trump administration proposal to require list prices in TV ads

J&J to list drug prices in TV commercials

J&J to list drug prices in TV commercials

TRENTON, N.J.  — Johnson & Johnson announced Thursday it will start providing the list price of its prescription drugs in upcoming television ads. The company would be the first drugmaker to take that step. The company will start with its popular blood thinner, Xarelto, said Scott White, head of J&J’s North American pharmaceutical marketing. By