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Trusted since 1901

Walgreens rebranding embraces old, new

Walgreens rebranding embraces old, new

In an era when brand image all too often oversells what it is supposed to represent, Walgreens finds itself in the enviable position of updating its identity to better reflect its very real merits and the combination of continuity and change that characterizes the drug chain. The first public step in the process occurred early

Walgreens redefines its brand identity

Walgreens redefines its brand identity

DEERFIELD, Ill. — As part of a brand repositioning, Walgreens is changing its tagline to “Trusted Since 1901” to emphasize its long heritage of serving customers. Walgreens said Friday that the new slogan, which will replace “At the Corner of Happy and Healthy,” will make its debut in a 30-second television commercial that will air

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