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U.S. Pet Market Focus: New Dog and Cat Owners

Packaged Facts: Marketing to the evolving consumer demographics of puppy food purchasers

Packaged Facts: Marketing to the evolving consumer demographics of puppy food purchasers

ROCKVILLE, Md. —  Two-thirds of those reporting household use of puppy food are women, though this share represents less of a tilt toward female shoppers than in the dog food category overall, where women account for nearly three-fourths.  Even so, women have been gaining in share over the last ten years as puppy food buyers,