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Uber

Platforms poised to elevate consumer engagement

Platforms poised to elevate consumer engagement

The legacy business model in consumer and retail is the pipe through which value is generated upstream and delivered to consumers downstream. As everyone is aware, a powerful alternative has emerged. Today “platform” enterprises such as Alibaba, Amazon, Tencent and Uber are dominant business titans. Platforms exist not merely to deliver goods and services, but

Target chief marketing officer exits to join Uber

Target chief marketing officer exits to join Uber

MINNEAPOLIS — Target Corp. executive vice president and chief marketing officer Jeff Jones is leaving the company to join online car service company Uber. Target said Tuesday that Jones is leaving the company effective Sept. 9. Jones, who has served as Target’s top marketer since 2012, will become the president of ride sharing at Uber,