PP_1170x120_10-25-21

Ukonwa Ojo

CoverGirl to open Times Square flagship store on Black Friday

CoverGirl to open Times Square flagship store on Black Friday

NEW YORK — The highly anticipated launch of the CoverGirl Times Square flagship store will happen on Black Friday, November 23. The brand’s first permanent retail store will serve as a physical embodiment of the CoverGirl “I Am What I Make Up” brand philosophy, where consumers can immerse themselves in an experiential beauty playground centrally

Coty forms strategic partnership with Cruelty Free International

Coty forms strategic partnership with Cruelty Free International

NEW YORK — Coty, one of the world’s leading beauty companies, announced a strategic partnership with Cruelty Free International that aims to end animal testing for cosmetics globally. As a first step in the partnership, Coty achieved Leaping Bunny certification by Cruelty Free International for CoverGirl, which is the largest makeup brand ever to be

Coty launches app-free virtual try-on tool for CoverGirl

Coty launches app-free virtual try-on tool for CoverGirl

NEW YORK — Coty Inc.’s CoverGirl brand is launching what the company calls the first full-look live mobile/web try-on experience. Using augmented reality (AR) technology, the new digital beauty tool will make virtual try-on of CoverGirl makeup available directly in browser on most smartphones without the need for an app download, according to Coty. To

Coty unveils new brand vision for CoverGirl

Coty unveils new brand vision for CoverGirl

NEW YORK — Coty Inc. is redefining the CoverGirl brand in an effort that the company describes as “the biggest reinvention in CoverGirl’s 60-year history.” The brand vision for CoverGirl, acquired just over a year ago from Procter & Gamble Co., will now be under the mantra “I Am What I Make Up.” Coty said