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value brands

Four reasons value brands belong in your store

Four reasons value brands belong in your store

For many drug store executives, the conventional wisdom is that their customers simply don’t buy value brands — such as Suave and VO5 shampoo, or Aim and Pepsodent toothpaste. When looking closer at their stores’ offerings, the truth is that the executives’ beliefs are a self-fulfilling prophecy. Customers in these drug stores are less likely