Video Forum Musab Balbale CVS Health Archives - CDR

Video Forum: Musab Balbale, CVS Health, Part 2

June 13, 2022 by Jeffrey Woldt Video Forum Musab Balbale CVS Health Featured Articles, Leading Headlines, Videos

In the second installment of a two-part interview, Musab Balbale talks about the strength of the team at CVS Health that is deploying digital tools to enhance the customer journey. He also discusses the company’s ExtraCare loyalty program and the drive to personalize product and service offerings; how CVS’ current store rationalization initiative will impact

Video Forum: Musab Balbale, CVS Health, Part 1

June 6, 2022 by Jeffrey Woldt Video Forum Musab Balbale CVS Health Featured Articles, Leading Headlines, Videos

Musab Balbale, senior vice president and chief merchant at CVS Health, tells this week’s Video Forum about efforts to build on the momentum the retailer developed during the COVID pandemic and further strengthen customer relationships. He also discusses how the company’s identity as a health care provider impacts the front-end business, the advantages of maintaining