NT_1170x120_1-11-18

Vineet Mehra

WBA names Cecilia Wu new VP of Global Insights

WBA names Cecilia Wu new VP of Global Insights

DEERFIELD, Ill.— Cecilia Wu on Tuesday was named vice president of global insights at Walgreens Boots Alliance (WBA).  She had been working for Walmart, where she spent the last decade modernizing data-driven capabilities for end-to-end customer engagement, most recently as vice president of customer science. Her work was an important part of driving the transition

WBA expands partnership with Microsoft and Adobe

WBA expands partnership with Microsoft and Adobe

DEERFIELD, Ill. – Walgreens Boots Alliance (WBA) announced on Tuesday an expansion of its strategic partnership with Microsoft and Adobe to launch a world-class digital experience and customer insights platform to deliver personalized health care and shopping offerings. It will provide Walgreens and Boots customers with products and services from its global pharmacy and retail

Walgreens names Patrick McLean senior VP and CMO

Walgreens names Patrick McLean senior VP and CMO

DEERFIELD, Ill.  – Walgreens announced Friday that Patrick McLean as senior vice president and chief marketing officer (CMO). In his role as CMO, McLean will be responsible for the vision, strategic direction and performance of all Walgreens marketing activities. These responsibilities include: marketing collaboration, design and execution of the iconic Walgreens brand, development of the

WBA tabs three global executives

WBA tabs three global executives

DEERFIELD, Ill. — Walgreens Boots Alliance (WBA) recently announced three global leadership appointments. Vineet Mehra will be joining WBA as global chief marketing officer. He will be based at corporate headquarters here and will report to WBA co-chief operating officers Ornella Barra and Alex Gourlay. As global CMO, Mehra will be responsible for the visioning,

WBA names global executives

WBA names global executives

DEERFIELD, Ill. — Walgreens Boots Alliance Inc. has announced three global leadership appointments. Vineet Mehra will be joining WBA as global chief marketing officer.  He will be based at corporate headquarters in Deerfield and report to WBA co-chief operating officers Ornella Barra and Alex Gourlay. As global CMO, Mehra will be responsible for the visioning, leadership, strategic