Pharmaca supports VMS shoppers with team approach
BOULDER, Colo. — Mainstream drug chains seeking to enhance their vitamins, minerals and supplements (VMS) presentation could learn a lot from Pharmaca Integrative Pharmacy. Herbal supplements are a pillar of Pharmaca’s integrative approach, and the products’ sales have been robust, says Don Summerfield, the chain’s co-founder and vice president of integrative medicine. While the retailer
