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vitamins minerals and supplements

Pharmaca supports VMS shoppers with team approach

Pharmaca supports VMS shoppers with team approach

BOULDER, Colo. — Mainstream drug chains seeking to enhance their vitamins, minerals and supplements (VMS) presentation could learn a lot from Pharmaca Integrative Pharmacy. Herbal supplements are a pillar of Pharmaca’s integrative approach, and the products’ sales have been robust, says Don Summerfield, the chain’s co-founder and vice president of integrative medicine. While the retailer

Analysis: Just how big is the VMS market?

Analysis: Just how big is the VMS market?

SHELTON, Conn. — There has been a long-standing debate over the size of the vitamins, minerals and supplements (VMS) category. We started our Vitamin Study in 2005 with a simple goal: to get a more accurate measurement of the category size. With our 2016 study, we offered a broader and more robust set of data