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Walmart+ program

Walmart+ being tested as rival to Amazon Prime

Walmart+ being tested as rival to Amazon Prime

BENTONVILLE, Ark. — Walmart has been testing its own membership program to compete with Amazon Prime, according to published reports. Called Walmart+, the program could launch as soon as next month. The move is seen as a recognition of how effective the Amazon Prime membership program, which debuted in 2005, has been in fueling customer