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Walmart’s Connected Content Partner Program

Walmart picks Nielsen Brandbank to enrich e-commerce content grocery categories

Walmart picks Nielsen Brandbank to enrich e-commerce content grocery categories

NEW YORK – Nielsen Brandbank has been chosen to join Walmart’s Connected Content Partner Program. With this designation, Nielsen Brandbank will be an official enrichment provider for Walmart, focused on creating and managing content for the retailer’s grocery categories. In this role, Nielsen Brandbank will be investing in on-site presence and will gain unprecedented access to Walmart’s

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