As of 2017, 45% of the global population was using the internet, and it is projected that 76% will have access by 2030, according to Euromonitor International. With more connectivity, a new type of connected consumer is rising: the digital health consumer. Digital health consumers are emerging as a significant cohort within the consumer health
There’s no slowing down the proliferation of mobile health technology. Currently, consumers can choose from more than 318,500 health-related mobile apps — almost double the number two years ago — and about 200 new apps are launched daily. What’s more, over 340 consumer wearable devices are now on the market globally. And supporting the burgeoning
The mobile experience, including both websites and apps, can play a prominent role for those tracking their fitness and wellness, managing multiple medications, and/or managing an illness or chronic condition. According to Pew Research Center, nearly two-thirds of Americans own a smartphone. Most smartphone owners have the device with them constantly, and they expect to
Putting patients increasingly in control of their well-being and health care outcomes has truly come of age. It is through technology that the ability to automatically monitor, track and report a health condition has become attainable, and this is another positive step toward equipping consumers to be in charge of their health. This technology will
Here’s some news that pharmacy retailers can use: Patients with chronic diseases are eager to use mobile tools to better manage their health. Mobile engagement provider Mobiquity commissioned independent research firm Research Now to survey 1,000 patients suffering from chronic conditions (arthritis, asthma, cancer, COPD, diabetes, heart disease, hypertension, obesity and osteoporosis). Of those patients,
