TRP_1170x120_12-19-19

wellness+ with Plenti

Rite Aid kicks off campaign for wellness+ with Plenti

CAMP HILL, Pa. — Rite Aid Corp. has launched an integrated marketing campaign to support its new wellness+ with Plenti loyalty program. Created by Rite Aid’s longtime agency partner MARC USA, the campaign is meant to show how consumers can benefit from the way that Rite Aid has married its own wellness+ program with Plenti,

Rite Aid kicks off wellness+ with Plenti campaign

CAMP HILL, Pa. — Rite Aid Corp. has commenced a multimedia marketing campaign for wellness+ with Plenti, its enhanced rewards program arising from its participation in Plenti, the nation’s first coalition loyalty initiative. Rite Aid said Monday that the campaign has extensive support nationwide along with an overlay in its key markets. The effort includes a 30-second television spot running on major cable networks, two 30-second spots

Rite Aid ups ante with loyalty plan

Rite Aid ups ante with loyalty plan

NEW YORK — Rite Aid Corp. expects the enhanced version of its wellness+ loyalty program, called wellness+ with Plenti, to bring new customers into its stores. “What Plenti does is give us the ability to really drive new customer acquisition,” Rite Aid senior vice president of marketing John Learish said earlier this month. Learish and vice

Rite Aid execs see Plenti of potential

Rite Aid execs see Plenti of potential

NEW YORK — Rite Aid senior vice president of marketing John Learish and vice president of marketing Craig Riner were on hand in Manhattan Wednesday evening at the consumer launch event for Plenti, the coalition loyalty program of which the drug chain is a founding partner. The event featured entertainment, games and displays from Plenti

Rite Aid launches expanded rewards program

Rite Aid launches expanded rewards program

CAMP HILL, Pa. — Rite Aid Corp. has expanded its wellness+ loyalty program with the chainwide rollout of Plenti, the coalition rewards program that the drug chain joined earlier this year. Called wellness+ with Plenti, the free program is now open to current and new wellness+ members, who can sign up at any of Rite Aid’s