Wendy future of retail top

What’s Normal?

SheaMoisture takes on divisive beauty standards

SheaMoisture takes on divisive beauty standards

AMITYVILLE, N.Y. — SheaMoisture manufacturer Sundial Brands has launched the second phase of its #BreakTheWalls platform highlighting divisive constructs of beauty. This time, the company is posing a direct challenge to beauty industry standards by asking: “What’s Normal?” This phase includes a complete suite of assets designed to collectively support the effort across all media

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