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WPP

Dedicated team at WPP to help craft WBA message

DEERFIELD, Ill. — Walgreens Boots Alliance has selected a dedicated agency team at WPP, the world’s largest marketing and advertising agency, to handle its global marketing and communications ­account. The drug store operator will work with Team WBA, a bespoke team of WPP agencies assigned to handle the retailer’s traditional and digital advertising, media buying

Walgreens Boots Alliance teams with ad giant WPP

Walgreens Boots Alliance teams with ad giant WPP

DEERFIELD, Ill. — Walgreens Boots Alliance (WBA) Inc. has teamed up with global advertising and public relations giant WPP plc in a wide-ranging marketing and communications partnership for its businesses and brands. WBA said late Tuesday that WPP will operate and develop multiple marketing and communications channels for its retail and wholesale divisions and its