ATLANTA — Headed for retail store shelves in the coming months will be a flurry of new candy and snack offerings from Mars Chocolate North America and Wrigley. Mars Inc. said a range of new Mars Chocolate products are slated to roll out in December, including three new flavors of gluten-free goodnessknows snack squares (blueberry/almond,
MCLEAN, Va. — Mars Inc. plans to meld its Mars Chocolate and Wrigley segments to form one global candy business unit called Mars Wrigley Confectionery. Mars said Thursday that the move comes as its has gained full ownership of Wrigley, which it acquired in 2008. Berkshire Hathaway had held a minority stake in Wrigley that
CHICAGO — To help fuel surging sales for its Skittles candy brand, Wrigley has opened a state-of-the-art expansion to its factory in Yorkville, Ill. Wrigley said Tuesday that the Yorkville addition adds 145,000 square feet, a new Skittles line and 75 new jobs, which represents a 25% increase in the facility’s workforce. The company said
CHICAGO — Next week, Wrigley aims to take a closer look at how in-store placement sways consumer purchasing behavior. The Mars Inc. subsidiary plans to hold a panel discussion titled “Meeting Shopper Needs in the Transaction Zone” on Wednesday, May 25, at the National Confectioners Association Sweets & Snacks Expo in Chicago. The candy maker
CHICAGO — Wm. Wrigley Jr. Co. is launching a Skittles limited edition and adding a gummy candy to its Starburst line. Wrigley said Wednesday that the special-edition Skittles America Mix is a “must-have for summer gatherings, road trips and more” and contains red, white and blue Skittles with strawberry, raspberry, blackberry, wild berry and “Yumberry”
Wrigley has put its best red-nosed face forward and taken up the challenge from Walgreens. The candy maker has responded to Walgreens’ challenge on social media for Red Nose Day, an event that the drug chain inaugurated in the U.S. last year and for which it kicked off this year’s campaign last week. Red Nose
CHICAGO — Wm. Wrigley Jr. Co. has teamed up with Marvel for an in-store promotion connected with the superhero comics publisher’s upcoming movie “Captain America: Civil War.” Wrigley said the “Originals versus Sours” promotion calls on consumers to pick sides with superheroes Iron Man or Captain America before they face off in the film, due
CHICAGO — Leading candy brands Wrigley and Mars Chocolate have provided some merchandising insights that give retailers guidance on in-store placement that better reflects the habits of today’s on-the-go shoppers. The Mars Inc. brands said Friday that they are taking a fresh look at all the places shoppers check out, whether it be the front
