CINCINNATI — The Radiant Collection, a feminine care line from Procter & Gamble Co.’s Tampax and Always brands, has signed on as a sponsor for “The Untouchable Tour” of singer Meghan Trainor.
P&G said The Radiant Collection will be on-site at 26 dates throughout Trainor’s U.S. tour and online. The Radiant Collection combines products from Tampax and Always to provide a complete offering of premium tampons, pads and liners. Developed with fashion in mind, feminine hygiene line provides up to 100% leak-free protection, the company noted.
During the tour, The Radiant Collection will give girls at each stop the opportunity to “show off their confident style” when they visit the “Wear What You Want Radiant Fashion Closet” to receive product samples, snap photos with friends at the photo booth, and check out Meghan Trainor-inspired looks, according to P&G.
“Meghan Trainor has the ‘Dare to Wear What You Want’ confidence that The Tampax and Always Radiant Collection stands for,” stated Amanda Hill, feminine care marketing director for P&G North America. “We are proud to sponsor the tour and provide products to help girls make sure nothing gets in the way any day of the month to be confident and express their individual Radiant styles.”
Tampax Radiant tampons feature a CleanSeal resealable wrapper for convenient, discreet disposal plus a LeakGuard braid to help stop leaks before they happen, P&G noted. Always Radiant pads feature light, clean scent and absorb 10 times their weight, while also providing “barely feel” comfort. And Always Radiant Pantiliners have a CleanGuard quilted core to absorb wetness and odors, the company said.
“I’m excited to have the Tampax and Always Radiant Collection join me on the Untouchable Tour and help spread their message that girls everywhere should dare to wear what they want and what makes them feel good every day of the month,” commented Trainor, who won a Grammy award for best new artist.