MINNEAPOLIS — Target Corp. is changing its pharmacy rewards program to make it easier for customers to earn discounts for filling prescriptions at its stores.

The discount store chain said Thursday that starting this fall, customers will receive a coupon good for 5% off a future day of shopping each time they have filled five prescriptions at a Target pharmacy and purchased the medications with a Target REDcard credit or debit card.

Currently, customers participating in the pharmacy rewards program receive a coupon for 10% off a future day of shopping every time they fill 10 prescriptions at a Target pharmacy and pay with a Target REDcard.

The pharmacy rewards change was announced as part of a new additional discount that Target plans to offer REDcard users.

Beginning in the fall, holders of REDcards — which include the Target Credit Card, Target Visa Credit Card and Target Check Card — will get 5% off at checkout every day when they use a REDcard at any Target store or on Target.com.

"We believe guests will appreciate the simplicity and compelling value of this program, which will lead them to choose to shop more often at Target," chairman and chief executive officer Gregg Steinhafel said in a statement.