BOISE, Idaho — Albertsons Cos. is partnering with RangeMe, an online platform for product discovery, to scale its retail buying efforts for the general merchandise and health and beauty categories across all of the company’s 19 banners.
“This new technology directly benefits our customers and employees alike,” comments Mark Panzer, senior vice president of pharmacy, health and wellness at Albertsons.
“By implementing the RangeMe platform, our teams can quickly locate and stock shelves with products that our customers want, like organic health and beauty products or local items or brands. It saves us time and money, which is passed on to our shoppers.”
RangeMe says that it is changing the way retailers and product suppliers do business by giving buyers an efficient way to discover innovative products and manage the inbound product submission process.
Suppliers are given increased control over the marketing of their products and greater access to retail buyers, according to the company, which says the result is that buyers and suppliers alike can concentrate their time on finding relevant and trending products for customers, who then benefit from a broader selection of items to choose from in the aisle.
“Our buying teams are very aware that there are products out there waiting to be discovered,” said Pat Dennis, group vice president of general merchandising/health and beauty care merchandising at Albertsons. “RangeMe makes it easy for suppliers to show us their products and company capabilities so our national sales managers can ensure a good fit for our customers and company before moving forward.”