RONKONKOMA, N.Y. —  The Nature’s Bounty Co. announced Monday that Faissal Tahiri has joined the company as president, International, reporting to president and chief executive officer Paul Sturman.

In this role, Tahiri will be responsible for leading and implementing transformational growth across the company’s extensive business in Europe, Asia, Latin America, the Middle East, Africa and New Zealand.

“Faissal is a seasoned leader with a wealth of international experience,” said Sturman. “I am confident that his commercial expertise and deep knowledge of the global markets will help us achieve our aspirational goals for this important segment of our company.”

 Tahiri said, “I am thrilled to take on a leadership role at The Nature’s Bounty Co. It is a company with an incredible portfolio of brands, and I look forward to building on the success of my colleagues and to help drive further growth for our international business.”

He comes to The Nature’s Bounty Co. from Pfizer, where he served as global commercial lead for the company’s Established Products division. He also held various leadership positions throughout his career at Pfizer, including the management of the consumer healthcare and Rx functions in Canada, France, Latin America and Portugal. Tahiri began his career at Colgate-Palmolive, where he was responsible for brand marketing in the Middle East and the U.S.

Tahiri holds an International MBA from the Darla Moore School of Business at the University of South Carolina.