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The Nature’s Bounty Co. reveals new corporate identity

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RONKONKOMA, N.Y.— The Nature’s Bounty Co. has rebranded and is now The Bountiful Company. “This rebrand is an exciting milestone in the company’s journey and captures the next stage in its vision for the future,” said the company in a blog post.

“This is an important time and inflection point for our organization. After three years, the time is right to evolve our corporate identity to better tell the story of who we are and where we are going,” wrote Paul Sturman, president and CEO. “I’d like to thank our more than 4,000 colleagues around the globe who have worked so hard to transform this great company.”

The Bountiful Company is a premiere source of some of the world’s most trusted wellness brands and products, derived from the best of nature and science. They include Nature’s Bounty, Solgar, Pure Protein, Osteo Bi-Flex, Puritan’s Pride, Sundown, Body Fortress, MET-Rx, Ester-C and Dr.Organic, among others.


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