SECAUCUS, N.J. — Vitamin Shoppe announced that Stacey Renfro will be joining The Vitamin Shoppe in the newly constructed role of executive vice president, chief customer and digital experience officer, effective November 5.  Renfro brings to The Vitamin Shoppe over two decades of experience as an omni-channel retail executive with proven experience developing and implementing successful digital, e-commerce, customer experience and sales strategies.

Commenting on the appointment, Sharon Leite, chief executive officer stated, “The Vitamin Shoppe is undergoing a period of significant change, with a substantial focus on an improved customer experience, a key strategic driver of the organization’s future.  As chief customer and digital experience officer, Stacey will be responsible for aligning and leveraging The Vitamin Shoppe’s capabilities across multiple channels and functions to ensure we are meeting the evolving needs of today’s customer.  Stacey has a long history of strengthening a company’s competitive position and relevance through developing and executing customer-driven strategies across all channels which makes her an ideal choice to help us take the business to the next level.”

Stacey Renfro commented, “I am impressed with the passion of all The Vitamin Shoppe Health Enthusiasts and the history of providing knowledgeable and great customer service.  I am very excited to be joining The Vitamin Shoppe to help drive the digital agenda as it relates to enhancing the customer shopping experience and driving sales.  This is a key component to advancing and growing The Vitamin Shoppe’s relevancy to today’s retail environment.  I look forward to working with the leadership team and all The Vitamin Shoppe Health Enthusiasts on the next stage of their journey.”