SECAUCUS, N.J. — The Vitamin Shoppe will celebrate the second annual National Keto Day for ketogenic diet enthusiasts on January 5. As a leading health and wellness destination, The Vitamin Shoppe first established the holiday in January 2019 as a way to celebrate the ever-growing keto community, help demystify the diet to curious newcomers, and support them on their wellness journeys.

Sharon Leite

Further affirming its position as the go-to destination for everything keto, The Vitamin Shoppe launched KETO HQ in 2017 in an effort to provide widespread access to the industry’s most sought-after keto brands and products, available in-stores and online at www.vitaminshoppe.com.

During the weekend of January 4 – 5, The Vitamin Shoppe will offer customers free samples and discounts of up to 25% off top keto products from leading brands including Ancient Nutrition, Bulletproof, FBomb, Finaflex, Fit Factor Keto, Grenade, KetoLogic, Ketologie, Love Good Fats and more. Visit www.vitaminshoppe.com/lp/keto for additional information about the ketologic diet.

On National Keto Day, The Vitamin Shoppe is encouraging consumers to post a photo of their own keto transformations, favorite keto foods (such as eggs, bacon, salmon and avocados), and go-to keto supplements to Instagram, using the hashtag #NationalKetoDay. For every post with the hashtag, The Vitamin Shoppe will donate five dollars (up to $25,000) to Blessings in a Backpack, a non-profit organization that provides food on weekends for elementary school children across America who might otherwise go hungry.

Sharon Leite, chief executive officer at The Vitamin Shoppe, commented: “We are excited to celebrate National Keto Day alongside the passionate keto community, while also supporting the exceptional work of Blessings in a Backpack to support the nutritional health of children in communities across America. We are proud that our Keto HQ provides a comprehensive resource for the keto lifestyle, affording a wide array of keto products along with the unmatched expertise of our Health Enthusiasts.”

“We thank The Vitamin Shoppe for partnering with Blessings in a Backpack for a second year in a row to help prevent childhood hunger and raise awareness about this silent epidemic,” said Brooke Wiseman, CEO at Blessings in a Backpack. “We are excited to continue our partnership with a company that understands the positive impact of closing the nutrition gap for children on the weekends.”

Landing on January 5 each year, National Keto Day offers an opportunity for health-conscious consumers across the country to recommit to their health and wellness goals in the New Year so they can continue living their best lives, however they define it. The popular high-fat, low carb ketogenic diet has been known to show a number of benefits including weight loss, blood sugar maintenance and improved heart health.