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Three Musketeers to debut new Birthday Cake flavor

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HACKETTSTOWN, N.J. — Mars Wrigley Confectionery is releasing the Three Musketeers brand’s first new flavor in six years – Birthday Cake. The candy bar features vanilla-flavored nougat and colorful sprinkles covered in rich milk chocolate. Available this month at Walmart, the product will roll out nationally in January 2019.

“The birthday cake flavor is a growing trend and one that we knew would be a perfect center to the iconic Three Musketeers bar,” said Three Musketeers brand manager, Rosemary Nocito. “Our mission is to spread small moments of joy with our fans and this latest flavor brings that celebratory feeling to the everyday.”

Three Musketeers Birthday Cake will be available in a Share Size bar (2.14 oz.) and Miniatures Stand Up Pouch (8.4 oz., approximately 28 pieces).

In addition to launching Three Musketeers Birthday Cake, the brand will continue its #ThrowShine campaign, encouraging teens across the country to spread moments of positivity and kindness among their peers – giving props instead of throwing shade.


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