CHARLESTON, S.C. – TIME Magazine has selected nanobébé, a brand dedicated to transforming infant feeding as a recipient of its Best Inventions of the year, “products changing how we live, calling it – A Better Baby Bottle!”

Each year, TIME highlights the best global Inventions that are “making the world better, smarter and a bit more fun.” To assemble this year’s list, TIME evaluated key factors, including originality, creativity, influence, ambition and effectiveness.

At a time when both the World Health Organization and the American Pediatric Association have recommended that all babies receive breast milk as their main source of nutrition for the first 6 months, nanobébé founders set out to make products that support baby’s health, as well as the lifestyle of modern parents. For generations, baby bottles have been simple containers that hold fluid regardless of its contents Launched in February of this year, nanobébé’s flagship Breastmilk Bottle is the first and only baby bottle specifically designed to preserve the essential breastmilk nutrients within, and give baby and parent, an experience second only to direct breastfeeding. The company’s ecosystem of health-focused feeding essentials are considered game changers in today’s multi-billion dollar infant retail market.

“We are honored to be named as one of TIME’s Best Inventions of the year,” state co-founders Ayal Lanternari and Asaf Kehat “our dedication to babies health guides all our product development decisions, and we are grateful for the warm reception we have received by parents and our retail partners since our launch.”

nanobébé products are currently available at large scale retailers including Target, BuyBuy Baby, Amazon, and Walmart nationwide.