KENNEBUNK, Maine – Tom’s of Maine is taking the natural deodorant category to the next level with its new Natural Strength Deodorant offering effective 48-hour odor protection. Created specifically for women, the innovative new formula is said to offer an exclusive blend of odor neutralizing botanicals and 100% natural fragrances to help women feel fresh and confident throughout the day.

“We completely reimagined what a premium natural deodorant should offer and 48-hour odor protection in our new Natural Strength line is a game changer,” noted Ashley Jennings, senior brand manager at Tom’s of Maine. “As the leader in the category, we know what women want most in a natural deodorant and are constantly working to provide innovative, effective natural options. Natural Strength and its exclusive technology featuring botanicals is a direct result of this dedication.”

Jennings pointed out that Tom’s of Maine Natural Strength Deodorant is made with some of the best ingredients derived from nature – including a carefully chosen combination of botanicals – and is free from artificial fragrances, petrochemicals, parabens, aluminum and preservatives.

“Since 1970, Tom’s of Maine has been committed to making safe and effective products that harness the best of nature. Every year, the company gives 10% of profits back to help people and the planet,” she added.

Tom’s of Maine Women’s Natural Strength Deodorant come in three scents: Fresh Powder, Fresh Coconut and Fresh Sage. The line is available at Target and other select retailers nationwide for a suggested retail price of $5.99. The Natural Strength line will join Tom’s of Maine’s popular 24-hour Long Lasting natural deodorants.