ARLINGTON, Va. – The National Association of Chain Drug Stores said it has launched a major social media campaign for the 2015 NACDS Total Store Expo to support the event’s theme, “Make Connections Happen.”

According to NACDS, the social media drive is intended to keep drawing new audiences to the Total Store Expo, which proved successful for exhibitors and retailers its first two years.

The campaign also is geared to build the platform that companies can use to boost their visibility before and during the trade show and strategic idea exchange, which will be held Aug. 22 to 25 in Denver.

Introduced on NACDS-TV, NACDS’ social campaign is using Twitter, Facebook and LinkedIn to explain what makes the Total Store Expo unique and game-changing for attendees.

“This social media campaign is designed to leverage what’s truly important about this remarkable event. By far, the most important ingredient to the NACDS Total Store Expo’s success is the engagement of decision-makers across diverse functions within their companies, and across diverse segments of the industry. Also of importance is the total commitment to help attendees prepare thoroughly for the event, from their exhibit space to their meeting agendas and more,” NACDS president and chief executive officer Steve Anderson said in a statement.

The campaign guides audiences to the NACDS Total Store Expo website, which features content to help attendees plan and execute at the event. Once again, the expo also will feature a mobile app, which is currently in development, that will offer key resources.

“The content that we are featuring in this social media campaign adds value because it showcases the tremendous resources available to help participants engage in the meeting with maximum effectiveness,” Anderson stated. “It also will present opportunities to continue to bring in new companies and to give returning and new companies an opportunity to achieve added visibility as they engage online as well as on-site.”