WARREN, N.J. –Tums is celebrating the launch of Tums Chewy Bites with Gas Relief, the first product in the line to help fight both heartburn and gas by taking over everyone’s favorite season – summertime. This summer, summertime becomes TummerTime to help spread the word about the importance of treating heartburn and gas. In cities across the country, food lovers can get on-demand delivery of Tums Chewy Bites with Gas Relief just by tweeting.
Summer is arguably one of the best food seasons – with barbeques, fried foods and festival and beach treats. However, sometimes the foods that bring the most joy fight back. Heartburn is quite common—up to 20% of Americans suffer from heartburn on a weekly basis. In fact, millennials have the highest rate of heartburn and gas compared to the general population.
“Millennials are all about their food, especially in the summer. Yet the foods they love don’t always love them back, causing heartburn and gas,” said Amy Sharon, senior brand manager, Tums. “As America’s No. 1 antacid providing fast relief, we’re incredibly excited about TummerTime and celebrating the new Tums Chewy Bites with Gas Relief to spread the word about heartburn and gas relief and on-demand delivery.”
Tums is bringing heartburn and gas relief directly to a number of cities. “Food lovers in New York City, Chicago, and Atlanta can get their heartburn and gas relief on-demand this summer. Last month, consumers in New York City had the chance to simply tweet @TumsTweets using the hashtag #PassTheTUMS with a sun emoji for the chance to be sent a delivery of Tums Chewy Bites with Gas Relief straight to their front door. Each delivery included a TummerTime Relief Kit, filled with the summertime essentials millennials and heartburn sufferers need all season long, including a TummerTime tote bag, a TUMSbler, a trendy food-shaped drink floaty and of course, TUMS Chewy Bites with Gas Relief.”