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Twinlab announces CEO succession

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Reserveage founder and natural supplements entrepreneur Naomi Whittel takes helm

NEW YORK — Nutritional supplements maker Twinlab Consolidated Holdings Inc. has named Naomi Whittel as president and chief executive officer.

Naomi Whittel_Twinlab new CEO

Naomi Whittel

Twinlab said Whittel takes the reins from Tom Tolworthy, who is leaving the company to pursue other ventures.

Whittel, an entrepreneur and well-known voice in the natural health supplements industry, was the founder and CEO of Organic Holdings, which was acquired by Twinlab in October 2015. Organic Holdings was the distributor of the Reserveage Nutrition supplement brands, known for its anti-aging products.

Over her two decades in the natural supplements sector, Whittel has launched more than 140 science-based products and won more than 30 industry awards for product excellence.

“I’m very excited for the upcoming year as we have significant opportunities ahead of us. Our combined product offering has never been stronger, and we have well-established and long-standing customer relationships in place,” Whittel stated. “We also have great people, and one of my primary goals is to better leverage our resources to drive sales and provide best-in-class products for the end-consumer.

“Twinlab maintains partnerships with some of the great retailers in this industry, and we intend to maximize these relationships while driving innovation,” she added.

Tolworthy is credited with turning around Twinlab since joining the company in 2011 from The Vitamin Shoppe, where he spent 10 years, including six years as CEO. Prior to that, he served five years as president of Barnes & Noble in a 12-year career at the retailer.

“Our board sincerely thanks Tom for his leadership and the many contributions he made on behalf of our Company for the past several years,” commented David Van Andel, chairman of Twinlab.  “We are thrilled to be starting a new chapter with Naomi, who joined us following our acquisition of Organic Holdings LLC last October.  The board believes Naomi is the right person to execute the vision for Twinlab and build a best-in-class business over the long-term. We have a strong team, great brands and a growing customer platform. All of us at Twinlab are focused on strengthening our relationships with all our constituents.”

Besides its namesake health and wellness products, Twinlab’s roster of brands includes the Metabolife line of diet and energy products; the Twinlab Fuel line of sports nutrition products; Alvita teas, a single-herb tea line; Trigosamine joint support products; and premium nutritional, anti-aging and wellness supplements under the Reserveage Nutrition family of brands. Twinlab also owns NutraScience Labs, which serves as its contract manufacturing division.


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