Launched in 2013 by Walgreens and the United Nations Foundation, “Get a Shot. Give a Shot” provides life-saving vaccinations to children in developing countries. For each immunization administered at a Walgreens pharmacy or Healthcare Clinic during year-round promotional periods, the company donated the value of a life-saving vaccine.
The campaign leveraged national and local press, advertising and events to raise awareness and consideration of immunizations at Walgreens. “Get a Shot. Give a Shot” was recognized for its broad tactical plan, which resulted in a donation to the UN Foundation’s Shot@Life campaign equivalent to the value of 6 million life-saving childhood vaccines, twice the amount donated in its inaugural year.
“We’ve made a tremendous impact in just two years, in a unique partnership that’s helped to protect millions of children from life-threatening illness around the world, by also striving to improve immunization rates here in the U.S.,” Richard Ashworth, president of pharmacy and retail operations at Walgreens, said in a statement.
Walgreens and the UN Foundation were presented the award at the North American Effie Awards gala in New York City earlier this month. The Effie Awards are known by advertisers and agencies globally for recognizing forms of marketing communication that contribute to a brand’s success.
“The success of ‘Get a Shot. Give a Shot’ is a testament to our strong partnership and Walgreens commitment to serving children in developing countries,” stated Devi Thomas, director of the UN Foundation’s Shot@Life campaign. “Walgreens’ dedication to providing millions of life-saving vaccines has raised the profile of global childhood immunizations and has enabled so many children a shot at happy, healthy lives.”