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Unilever rolls out deodorant and antiperspirant formats for freshness on the go

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ENGLEWOOD CLIFFS, N.J. — Unilever – the global leader in deodorant and antiperspirant innovation – continues to meet the ever-changing needs of shoppers by expanding its portfolio to include formats designed for on-the-go lifestyles with new Deodorant Wipes.

Unilever’s new Deodorant Wipes – on shelves now – offer people a smart way to stay feeling fresh as they go from one activity to the next.  With 24-hour odor protection, the new Deodorant Wipes are available from five brands – Dove, Dove Men+Care, Degree Women,  Degree Men and AXE. Ideal for discreet touch-ups to freshen underarms, neck and chest, Unilever’s Deodorant Wipes are pre-moistened, alcohol-free and come packaged with built-in lids to ensure freshness down to the last wipe.

“Our research shows that nearly 50% of people are applying their deodorant multiple times every single day,” said Dawn Hedgepeth, general manager and Vice president of Unilever Deodorants, Men’s Grooming and Hand and Body Lotion.  She continued, “Our new Deodorant Wipes provide an easy-to-use format for wiping away sweat and freshening up. There are countless moments where these wipes can provide a fresh re-set – activities like working out, before a big meeting, during travel, on the way to meet up with friends or just running around the house.”

The wipes, which provide a superior and hygienic on-the-go experience, are also ideal for waterless activities like camping and hiking. In addition, the new wipes can be used alone or as a fresh complement to one’s antiperspirant or deodorant of choice.

Unilever’s Deodorant Wipes – currently offered in seven variants – are available in a 25-count pack, carry a suggested retail price of $4.98$5.99 and are on shelves at food, drug and mass retailers nationwide.

Deodorant Wipes Brands and Fragrances:

All Deodorant Wipes offer 24-hour odor protection

  • Dove Go Fresh Cucumber & Green Tea Deodorant Wipes
    • Also available in a 10-count pack for $2.99
    • Contains 2% glycerin, providing moisturizing benefits with every swipe
    • 0% alcohol and non-irritating
  • Dove Men+Care Active + Fresh Deodorant Wipes
      • Contains 2% glycerin, providing moisturizing benefits with every swipe
      • 0% alcohol and non-irritating
  • Degree Women Stay Fresh White Flower & Lychee Deodorant Wipes
    • A light scent comprised of whitewoods, musk and amber
  • Degree Women Stay Fresh Citrus & Bergamot Deodorant Wipes
    • A fresh sparkling fragrance profile with citrus, clean florals and dry woods
  • Degree Men Cool Rush Deodorant Wipes
    • Invigorating scent contains a burst of crisp, green arctic freshness
  • Degree Men Overtime Deodorant Wipes
    •  A masculine scent of fresh citrus fragrance
  • AXE Apollo Deodorant Wipes
    • Crisp notes of green fruits and sage create a refreshing scent

In addition to Unilever’s new Deodorant Wipes, the beauty and personal care parent company now also offers mini, 1-oz. Dry Spray Antiperspirant Deodorants by Dove, Dove Men+Care, Degree Women and Degree Men for on-the-go sweat protection. Based on best-selling fragrances, the new mini Dry Sprays are said to be the perfect complement to travel carry-ons, gym bags and any place where an extra spray of sweat protection may be required.  The new mini Dry Sprays retail for $1.99 and are available at food, drug and mass retailers nationwide.

Mini Dry Spray Antiperspirant Deodorants:

  • Degree Women & Degree Men UltraClear Black+White Dry Spray Antiperspirant Deodorant (1 oz.)
    • Offers ultimate freshness and 48-hour wetness protection
    • Formula keeps white clothes white and black clothes black
    • Infused with Degree’s® signature MotionSense® technology
      • Motion-activated sweat and odor protection that delivers bursts of fragrance with every move
  • Dove Cool Essential Dry Spray Antiperspirant Deodorant (1 oz.)
    • Designed with a refreshing cucumber and green tea scent
    • Offers 48-hour antiperspirant protection
    • Contains ¼ moisturizers for soft and smooth underarms
    • 0% alcohol and non-irritating
  • Dove Men+Care Clean Comfort Dry Spray Antiperspirant Deodorant (1.oz)
    • Designed with a clean, crisp scent
    • Provides 48-hour sweat and odor protection
    • Contains ¼ moisturizers

Shoppers will see support for Unilever’s new Deodorant Wipes and mini Dry Sprays in-store as well as via social media, national advertising and sampling initiatives.

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