ENGLEWOOD CLIFFS, N.J — Unilever has launched Love Beauty and Planet, a hair and skin care brand focused on eco-friendliness and sustainability, ranging from ingredients and formulas to product packaging, value chain and social partnerships.

Love Beauty and Planet includes  shampoos, conditioners, stylers, body washes, and hair and body treatments in six collections, each infused with signature natural ingredients.

The collections include Murumuru Butter & Rose, Tea Tree Oil & Vetiver, Argan Oil & Lavender, Coconut Oil & Ylang Ylang, Coconut Water & Mimosa Flower and Shea Butter & Sandalwood. Items sell for a suggested retail price of $8.99.

“From volumizing to soothing and moisturizing to refreshing, there are options for every hair and skin need and desired benefit,” Unilever stated.

According to the company, each fragrance is infused with an ethically sourced essential oil or absolute, like French heirloom lavender, Moroccan mimosa flower or Bulgarian rose. The ingredients are obtained by Givaudan, a fragrance partner, whose sourcing program helps support the ecosystems and livelihoods of the farmers and communities who grow them.

The bottles used in the line were manufactured with recycling in mind, according to Unilever.

“We use a special adhesive to ensure labels separate cleanly from the bottle during the recycling process to help ensure our bottles get a second life. Every one of our bottles is made from 100% recycled plastic and are 100% recyclable.”