CHARLOTTE, N.C. — Urban Skin Rx, the melanin experts and go-to clinical skin care line geared towards treating and perfecting diverse skin tones, announced it will expand its retail distribution beyond its e-commerce website www.urbanskinrx.com and its retail presence at select Target stores and Target.com into Ulta Beauty, Ulta.com and CVS stores across the U.S. Urban Skin Rx has been a pioneer brand devoted to advancing skincare innovations in the otherwise overlooked multicultural beauty industry. This expansion underscores the importance of reaching and serving a broader segment of underserviced consumers and will increase visibility and accessibility for Urban Skin Rx.

Rachel Roff

Urban Skin Rx carefully curated skin care assortments for each retailer for distribution in January 2019. Urban Skin Rx will enter into 460 Ulta Beauty stores and Ulta.com and 1750 CVS drugstore locations. Developed by Rachel Roff, licensed medical aesthetician, and Founder of Urban Skin Solutions Medspa – one of the first medical spas and laser centers in the country exclusively catering to ethnic and darker skin tones – Urban Skin Rx has targeted products that have proven to be successful in diminishing and eradicating issues associated with diverse and melanin-rich skin.  As a skincare aficionado and melanin expert, Rachel Roff created the line to address hyperpigmentation, uneven skin tones, discoloration, rejuvenation, acne and acne scarring, melasma, sun damage and wrinkles.

“Expanding the distribution for Urban Skin Rx into Ulta and CVS is a very important milestone for the company,” said Rachel Roff. “Urban Skin Rx has revolutionized the multi-cultural skin care category as hair care did five years ago. Partnering with these two powerhouse retailers will continue to elevate the skincare experience for our customers delivering superior results regardless of their skin issues.”

Urban Skin Rx will roll-out in early 2019 at Ulta Beauty, Ulta.com and CVS with new products including the new Even Tone Super Glow Serum and Clear & Even Clarifying Glycolic Pads. For more information on Urban Skin Rx, visit www.urbanskinrx.com.